Amma Mae

Life & Style Coach

My career was firmly based in the financial corporate world. I spent many years working offshore in financial compliance. In 2004, I moved onshore settled in the southwest and became a freelance compliance consultant. At the beginning of the financial crash in 2008, feeling burnt out, tired and battle worn, I decided I needed a career break and to find something more fulfilling. I knew where my heart lie, as I had always had a ‘wellbeing’ hustle on the side.

Whilst working offshore, a friend and I qualified as Personal Trainers and Exercise to Music Teachers, so after work and during the weekends we would be training clients and helping them to achieve their fitness goals. Once I moved back on shore and settled in the southwest, I decided that I wanted to add hypnotherapy to my ‘wellbeing’ coaching skills. So along with my compliance consulting work, I also ran a busy hypnotherapy practice, and volunteered as an Appropriate Adult in my local area.

Then, due to personal reason, I had to give up my life in the idyllic countryside of the southwest and I moved to London. There I worked for a well-known Data Compliance Association, as a Data Compliance Specialist, whilst still running my side hustle.

Fast forward to 2020 and COVID! Due to the pandemic, I was furloughed and this gave me the head space and time to really think about what I wanted to do with the rest of my life. Was I happy grinding as a compliance consultant? Is that what I wanted to do with the rest of my life? I knew that the answer to these questions was a big fat ‘NO’. Therefore, by the time I was taken off furlough, I had already set and defined my goals and created a plan to help me achieve my desired outcome; this was to leave the safety of PAYE and go it alone combining my Life Coach skills with my Image Consultant skill, which felt like my 'round peg, round hole'! It was a big leap of faith, but I do not regret it for a second. The joy of seeing my clients self-esteem and confidence grow, empowering them to achieve their desired goals, by far outweighs the tough times and the setback I worked through, whilst building my business. It has all been worth it and I would do it all again in a heartbeat!

Amma Mae BSc (Hons) Psychology